Isidora Spajich-Etsy Annual Report Publication Design

At Design Interviews

Interview with Isidora Spajich : Frank Scott: What is the main principle, idea and inspiration behind your design?. Isidora Spajich : As an art student, I always strive towards the challenging myself, therefore, this project was a great opportunity to experiment with artistically designed annual report, and go away from clean and generalized forms. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Isidora Spajich : Goal was to showcase the creativity through everyday items. Making something creative in a financial field is challenging. Showing serious data in a new way. .Frank Scott: What are your future plans for this award winning design?. Isidora Spajich : There is always room for improvement, and this design can be used to influence trends in current design industry. .Frank Scott: How long did it take you to design this particular concept?. Isidora Spajich : Three and a half weeks. One week of research and careful study of the website and its users, and eight weeks of two and a half weeks of design. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Isidora Spajich : This design was a part of a school project that had intention to push the student out of the comfort zone, with the intention to create extraordinary product. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Isidora Spajich : Currently, this is design is not being used for any other purposes, nor being leased for any other type of the production. .Frank Scott: What made you design this particular type of work?. Isidora Spajich : As a person who loves photography it was only natural to try and push myself out of the comfort zone and use more illustration. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Isidora Spajich : Prior to the designing this piece, I did conduct the research, and some of the handwritten designs, like Esquire, captured my interest and inspired me to try and create similar form. .Frank Scott: Who is the target customer for his design?. Isidora Spajich : It would be the shareholder of the company who would normally review this annual report. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Isidora Spajich : Artistic form used to convey the everyday information. .Frank Scott: How did you come up with the name for this design? What does it mean?. Isidora Spajich : Name is the part of research within the required instructions for the class. .Frank Scott: Which design tools did you use when you were working on this project?. Isidora Spajich : Main software used was a Adobe InDesign, as well as Adobe Photoshop and Adobe Illustrator. .Frank Scott: What is the most unique aspect of your design?. Isidora Spajich : Fun. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Isidora Spajich : The only collaborator was my school instructor who guided me wisely into making good design decisions. .Frank Scott: What is the role of technology in this particular design?. Isidora Spajich : Etsy is an eCommerce site that depends on the technological skills of their users. Well designed collateral can improve companies profits by increasing the number of users. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Isidora Spajich : Research of the Etsy web site was a key to the creation of this annual report. Since Etsy is still not publicly traded company, only available report was Etsy Progress Report that is publicly available. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Isidora Spajich : Keeping consistency is a great challenge when hand-lettering and illustration is involved. Great number of drawing can create overwhelming mess or entertaining booklet like this. .Frank Scott: How did you decide to submit your design to an international design competition?. Isidora Spajich : Upon the advice of my Instructor Chris Huang, I decided to submit the work in hopes of getting the feedback that can be good guidance for the future. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Isidora Spajich : When designing with large number of elements, one need to edit over and over again, sometimes just step away and come back next day with a fresh perspective. .

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